SUBSCRIBE TO THE POD: SPOTIFY | APPLE PODCASTS
Emilia Puentes is a stop motion and paper artist originally from Wisconsin. Emilia co-owns Pairem with her business partner, Natalie, the brand director who takes care of all things marketing for Pairem. Pairem creates eye-catching visuals with the magic of stop motion and paper animation.
EPISODE 1 SHOW NOTES
When I came across Emilia’s work I was immediately impressed. I reached out to her and we got to know eachother, meeting eachother for the first time in person at A Creative Morning event here in Munich.
I had a million questions for her both as a fellow creative and as an expat business owner in Germany.
We covered a lot of ground in this first episode of the podcast, including:
- How she saw a work opportunity for her husband as an opportunity for her to to freelance full time
- Her approach to sharing her work on IG and getting noticed and work large brands
- Selling and pricing creative rights to brands
- Online courses that helped with the business side of running a creative enterprise
- How she invested time and money to build a body of work even while living in AirBnB’s and hotel rooms so she had something to pitch
- How LinkedIn is in some ways better than IG for her visual business
- A tangent on LinkedIn in Germany
- Working permission with a Blue Card visa
- How often she had to pitch to get her first two German projects
- How feeling isolated as an expat lead her to her business partner
- The process and services they used to start their GbR (and what that even is) as well as what it cost
- Making creative and artistic decisions around the kind of work she really feels passionate about (paper vs. product stop motion)
- The clever productized offering Pairem created for brands
- The power of networking
- The challenge around selling B2C products within Europe
Also, I finally learned the correct way to pronounce ‘Cricut’ while we dug into some creative shop talk.
Links mentioned in the episode:
Colette Perry