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Emily Hughes has a great ‘How I ended up in Germany story.’ She was working as a performer on a German cruise ship! After docking in Hamburg, her singin’ dancin’ self took a look around and said ‘I love this place!’
SEASON 1, EPISODE 8 SHOW NOTES
Emily Hughes is an American and the founder of Emily Claire & Co an agency that specializes in copywriting and influencer marketing for B2C female founders, based out of Hamburg.
This was a fun episode with a lot of digital marketing shop talk. Emily and I discussed:
- How a creating a course as a lead generator, sales asset and authority builder lead to thousands of euros in client contracts
- What exactly influencer marketing is. My (and maybe your?) understanding was a little, uh…simplistic
- Our different understandings of what a ‘start-up’ is and why so many industries and businesses suddenly started ending with ‘tech
- How she got her initial clients by reaching out to people in a very niche industry which she where she had connections
- How she cleverly bridges the gap between no influencer marketing and ridiculously expensive influencer marketing for her clients
Emily also shared her insights into how startups can leverage influencers to get their brand in front of their target audience and what it’s like to have two skill sets (copywriting and influencer marketing). We discuss the difference between influencer marketing and PR and share some tips on how to find the influencers that will best represent your brand.
It’s not all business talk; Emily opens up about the challenges she faced when becoming self-employed in Germany and shares some advice for those considering the same path. This episode is packed full of insights, advice, and inspiration, so grab an Astra (or a Fritz Kola) and enjoy my convo with Emily Claire Hughes.