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You may know Aazar Shad as the founder of the Munich Post. That’s just one of his side hustles.

SEASON 2 | EPISODE #10

Ever wondered how a successful entrepreneur and side-hustler from abroad made it big in Germany?

Aazar Shad is a hustler, entrepreneur and marketer. He loves ads; especially tearing them down and figuring out why they work. He runs a beloved expat newsletter, The Munich Post with 5500+ subscribers.

Originally from Pakistan, Aazar made Munich his home and showed us that resilience and a never-say-quit attitude can lead to incredible success.

Azar takes us through his entrepreneurial journey filled with trials, tribulations, and triumphs, along with his in-depth insights into the fascinating world of performance marketing and consulting.

Aazar and I talked about:

How his desire for a better life for himself and his future kids were a motivating factor to immigrate to Germany
Why he chose Germany
The pros and cons of a student visa when it comes to working in Germany
Learning and refusing to be derailed from setbacks like failed start up ideas and getting fired
The joys and challenges as well as some tips and tricks for running a membership
How he got the idea for the Munich Post
Using Facebook and Reddit groups for audience building
Why he moved The Munich Post off of Substack
His favorite SEO research tool
His advice for starting a side hustle

Links mentioned in the episode:

The Munich Post
Find Aazar on his websitearshad.com/, Twitter and LinkedIn