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Is it possible to get SEO traction if your content and marketing is in, say English (for example!) but you live in Germany?
In this episode I talk to Sarah Moon, who is not an expat and doesn’t live in Germany. But she is a SEO and movement marketing expert and helps me (and you) figure out what I call ‘Expat SEO’
SEASON 1, EPISODE 9 SHOW NOTES
Sarah is the founder of Sarah Moon & Co, a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
I’ve been searching far and wide for someone who could provide guidance on how to do expat/multi-lingual SEO and she’s the first and only person I’ve found who had some thoughtful, meaty answers.
I invited her onto the podcast, and luckily she agreed!
Some of the things we discussed:
- Why low search terms can be your friend
- Why it’s important to listen for terms people use repeatedly when talking about your business IRL
- Branded search, what it is and why it’s important for expat businesses
- Why you should have a Google business profile even if you are a totally remote business
- How outbound links on your website send signals about your location to Google
- The impact of top level domain (.de vs. com)
- SEO Considerations for setting up multilingual websites
This a nerdy but highly VALUABLE conversation if you want to up your SEO game and you’re producing content in a language differs from the region where you live.
We left the basic ‘keyword volume/competition’ conversation in the dust and Sarah shared some real actionable gems in this episode.
Finally, we talked about the future of SEO within the context of AI (including my skepticism) and trends that Sarah thinks will counteract making SEO irrelevant.
Sarah combines her SEO savviness with her business acumen to highlight the critical role of thought leadership content in distinguishing businesses. She shares her unique approach to creating ‘how-to’ content that provides fresh perspectives or deeper insights.
You’ll leave with more than just SEO tips—you’ll walk away with a whole new perspective on marketing your business as an expat in Germany (or anywhere else!).
Sarah also generously created a resource page full of free resources and a big discount code on her website just for listeners!