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THE GERMANY EXPAT BUSINESS SHOW – SEASON 3, EP. 29 SHOW NOTES

I became familiar with Olivia and her work through the WEM Facebook Group (Women Entrepreneurs in Munich). It was clear to me from the jump that she’s a go-getter. We had a coffee chat and then we actually met in person at the I Am Expat fair in Berlin in the summer of 2024.

Olivia Marcu-Iordănescu is an attorney-at-law known for leading corporate projects for 15+ years. She is the founder of spotlegal.io, the legal solutions platform for small businesses.

After moving to Germany with her husband and their three kids, she opened her own law office where she helps coaching and consulting professionals launch and grow their online business, with tailored legal solutions, so they can thrive fast and confidently.

In this episode we talk about :

Her journey from corporate life in Bucharest’s corporate to founding her own legal platform, Spot Legal, in Germany.
How and she got the idea for her business Spot Legal and how she can leverage her professional legal qualifications within her home country of Romania, the EU and Germany
I asked about strategies for selecting the right legal jurisdictions and we discussed how Spot Legal’s tailored templates make legal services more accessible to freelancers worldwide.
The ideal customer for her legal contracts
How she is different from other contract/legal start-ups out there with things like contract flat rate offers.
How she markets her business
The challenges and opprotunities of building a business in Germany
Lessons learned, and advice she has for other expat entrepreneurs in Germany.

Part of Olivia’s personal story stresses the importance of patience and the iterative process of identifying and understanding your target audience, not only in Germany, but also in a global market.

As most of us know, building a business in Germany comes with a very specific set of challenges. Like so many other guest on the podcast Olivia highlighted the significance of networking.

Finally, she shared her thoughts on balancing personal and professional life, particularly as a parent. Our conversation concluded with a hopeful look at the potential for growth in the German market (especially with the impact of AI).ties waiting to be uncovered. His enthusiasm and embrace the unknown is an inspiration to us all!

You can find Olivia and Spot Legal here:

https://spotlegal.io
https://www.linkedin.com/in/oliviaiordanescu/
https://www.instagram.com/olivia.iordanescu/