Clare Sheridan is a Yorkshire native and a professional photographer of more than 10 years. She’s the lass behind the camera at Graceful Crane Creative based in and around Frankfurt.

Tell us a little about you. How did you get your start? How long have you been in business? Describe your style of photography.

I picked up my first camera as a child and have always loved to document moments in time. I’ve always been fascinated with cinema and when I was studying for my journalism degree I attended an exhibition showcasing Magnum photographer Eve Arnold’s work.

I was hooked from then onwards – her composition and her candid behind the scenes images of film stars – they’re just beautiful. So I honed my design skills by working on local newspapers and studied photography in night school.

When I was made redundant, I took that as an opportunity for me to do something I really love. I bought my first professional camera with the redundancy money. That was 16 years ago. I launched my photography business in the UK 13 years ago and moved it to Germany 4 years ago.

I’ve always found composition comes naturally to me – I think my love of cinema has definitely influenced that. I love to incorporate lovely backgrounds or surroundings into shots (if possible). My style is very natural and authentic – no awkward posing or forced smiles.

I like to get to know my subjects and learn about their businesses. And I also make shoots fun. I know from personal experience how daunting it can be in front of a camera – so I make it as painless as possible. You can’t fake genuine smiles or joy – and I love to capture those.

I love to empower entrepreneurs to show up confidently for their businesses – and I root for their success. As a small business owner myself, I know the struggles, so I shout about my clients on social media as often as possible.

What is your approach to a brand shoot?

I make it my mission to get to know my client. I love finding out all about their business, their skills, and their passions (outside of work too). It’s important to really understand what drives them and specifically what they want from their shoot. I do this via a detailed Zoom consultation prior to our session.

It’s a genuinely collaborative process including a Pinterest board of inspirational imagery, outfit advice, and location guidance. I also offer aftercare sessions in which I advise on where and how best to showcase their fab new shots.

What type of clients do you like to work with? Any specific industries or sectors you like to work with?

I love working with all kinds of clients, from accountants and brand strategists, to chocolatiers, coaches and Bengali chefs. I think some of my favourite shoots have been with creatives in the holistic sector – my sessions with yoga teachers and a sound healer were really creative.

I’m always inspired when I get to think outside the box.

What are 1-3 tips you’d give to people preparing for a brand shoot?

Check photographer portfolios. Do your research and make sure you choose a photographer whose images you connect with and encapsulate the feel you’re looking for.If you don’t like a photographer’s portfolio – you won’t like your brand images if you work with them. I know this sounds obvious, but it’s amazing how many people make a decision on price or location without checking portfolios.
Don’t worry if your home is not the ideal backdrop for your images. Any decent brand photographer will know great outdoor locations, studios, co-working spaces or cafes that fit your needs.
Know who your ideal client – and I mean really get to know them. That way you’ll know the type of images you need from a shoot.

When is your busy season?

April to October.

How far in advance do you need to be booked?

2 weeks in advance is an ample amount of time for 90-minute or longer sessions. For mini sessions (I run these twice a year), 3 days in advance is adequate.

Do you travel? How far are you willing to go?

I currently work mainly around Frankfurt and the Bad Homburg areas. But I’m open to travelling further afield in Germany and also abroad for larger projects.

I’m hoping to get back to London at some point within the next year and maybe host a few shoots there while I visit. If anyone is interested in a project further afield, send me a message!

What’s the best way for potential clients to get in touch?

Visit my website and fill out the booking form, email me or message me on social media.

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